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📌 BOOK INTRODUCTION - MASTERING HOW DECISIONS ARE MADE…
There is something I have learned through decades of leading teams, building businesses, guiding people through major decisions, and helping them move toward the lives they want. Most people are not limited by their talent. They are limited by their decisions. And not because they make wrong ones, but because they never learned how decisions actually work. We grow up believing that people choose based on logic. They don’t. People choose based on emotion, identity, trust, clarity, and momentum. Once you understand these forces, every part of your life becomes easier. Your communication improves. Your leadership improves. Your relationships strengthen. Your ability to close and influence increases. Most of all, you become more effective in the way you guide yourself. I decided to write this book because I want you to have that advantage. I want you to understand the architecture behind every decision you make, every decision others make, and every moment where the right choice can change the direction of your life. When you understand how decisions are made, you stop reacting and start leading. You stop hesitating and start moving. You stop waiting and start designing your future. This book is not about high-pressure sales or persuasion tricks. It is about clarity. Confidence. Identity. Emotional intelligence. It is about becoming the kind of person who communicates with intention, who influences with integrity, and who moves through life with momentum instead of fear. And because you are part of my SKOOL community, you are getting an exclusive… the very first look at it. Over the next few weeks I will be downloading every chapter, sharing insights, and giving you early access to the mindset, the structure, and the tools behind this book. I wrote this for people who want to lead their lives more intentionally. For people who want to become the New Effective You. And I wrote it knowing that many of you are ready for that shift. I’m excited to share this journey with you. You’ll see the book come to life here first.
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CHAPTER 1 - MASTERING HOW DECISIONS ARE MADE by Dr. Dave Siefkes
CHAPTER 1 — THE MOMENT EVERYTHING CHANGES. MASTERING HOW DECISIONS ARE MADE… A New Effective You. There is a moment in every person’s life when something shifts. It is not usually loud or dramatic. It does not arrive with fireworks or applause. It comes quietly, almost silently, in a single instant of clarity. You realize that everything you want… every goal, every breakthrough, every success you admire in others… all of it depends on one thing. Your decisions. This moment touches everyone eventually. Some encounter it early, when they see someone else rise from nothing and wonder how they did it. Others experience it later, after a series of disappointments, when patterns become too obvious to ignore. No matter when it arrives, this moment is powerful. It is the moment you stop believing that life is happening to you and start understanding that life is responding to you. People think the big events in life change everything. They don’t. It is the decision you make right before the event that changes everything. The decision to try, to ask, to commit, to speak up, to take the step, to walk away, to believe in yourself, to act when others freeze. Every result you have ever experienced started as a decision… a decision made by you or made for you because you didn’t make one. Most people never realize this. They blame circumstances. They blame timing. They blame other people. They blame luck. They blame the economy. They never look at the pattern beneath it. They never ask the one question that opens the door to everything. How are decisions actually made? The moment you ask that question, the real transformation begins. You start to see that decisions are not random. They are not mysterious. They are not unpredictable. Decisions follow rules. They follow emotional paths. They respond to the way the brain interprets risk, reward, trust, clarity, identity, and certainty. When you understand these forces, you gain something most people never achieve. You gain the ability to guide decisions. Your own. And others.
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Our First Master Plan Reveal
December brings our big reveal of MASTER PLAN 4 PAPA JOHN’S PIZZA. All members are invited to this amazing classroom. Brainstorming is a lot of fun. We are prepared. December 16th. 11:00 AM. * Feel free to suggest a company that needs a good brainstorm… maybe yours? Our community Board Room can be very powerful. -Dr. Dave Siefkes
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CHAPTER 7… IDENTITY DECISIONS: PEOPLE DECIDE BASED ON WHO THEY BELIEVE THEY ARE
MASTERING HOW DECISIONS ARE MADE… A New Effective You. by Dr. Dave Siefkes. If you want to understand how people make decisions at the deepest level, you must understand identity. Identity is the story a person tells themselves about who they are. It is the internal image they carry. It shapes what they believe is possible, what they believe they deserve, what they believe they can accomplish, and what they believe they should avoid. Identity is powerful because the brain is always trying to stay consistent with it. People make decisions that match their identity. They reject decisions that challenge it. They choose the path that aligns with who they believe they are, even if the path limits them. A person who believes they are cautious will avoid opportunities that require bold action. A person who believes they are unlucky will dismiss good fortune when it arrives. A person who believes they are “not the type” for success will sabotage their own progress. A person who believes they are resourceful will find solutions others miss. A person who believes they are capable will take steps that intimidate everyone else. Identity decisions are not logical. They are not conscious. They are emotional and automatic. This is why someone can want a result badly and still hesitate. Their identity has not yet expanded to include the version of themselves who takes that step. Here is the truth most people never see. People do not fear the decision. They fear becoming someone different. Every choice carries a shift in identity. That shift can feel exciting or frightening. People say yes when the new identity feels empowering. They say no when the new identity feels too far from who they believe they are. You see this everywhere. An individual who has always struggled financially may hesitate to accept an opportunity that could elevate them. It is not the opportunity they fear. It is the unfamiliar version of themselves who succeeds. A person who has always been quiet may hesitate to speak up. It is not the words they fear. It is the identity shift that comes with being heard.
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CHAPTER 6… THE EMOTIONAL TRIGGERS THAT MOVE PEOPLE FORWARD
MASTERING HOW DECISIONS ARE MADE… A New Effective You. by Dr. Dave Siefkes. Every decision begins with emotion. You learned that in earlier chapters. But now we go deeper. There are specific emotional states that create movement. When these states are present, people lean in. They ask better questions. They picture themselves taking action. They imagine the benefits. They see themselves succeeding. Momentum starts. When these emotional states are missing, everything slows down. Logic has no power. Facts sit unused. Opportunities are ignored. Momentum stalls. To guide decisions ethically and effectively, you must understand the emotional triggers that activate desire and reduce resistance. There are five emotional triggers that matter more than any others. When these five show up, people move forward. When they are absent, people freeze. Let’s break them down. 1. Certainty People move when they feel sure. Certainty is not the same as logic. Certainty is emotional confidence. It is the feeling that the path ahead is solid. Certainty answers the internal question: “Do I believe this will work for me?” Certainty can come from: - Your confidence - Your clarity - A simple explanation - A relatable example - Predictability in the next steps - A trusted relationship When someone feels uncertain, they hesitate. When they feel certain, they take action. Certainty is one of the most powerful emotional triggers because the brain equates certainty with safety. 2. Trust Trust is the emotional foundation of every yes. People do not move forward with people they do not trust. Trust is built through communication, consistency, understanding, tone, presence, and honesty. Trust answers the internal question: “Do I believe you are guiding me, not pushing me?” There are three dimensions of trust: - Trust in you - Trust in themselves - Trust in the process All three matter. Trust in you opens the door. Trust in themselves lets them walk through it. Trust in the process makes them comfortable continuing.
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