The Friction Was the Clue · Growthworks Community

The Friction Was the Clue

When I first started building my “perfect” offer, I told myself I needed to move away from serving people struggling with addiction. Not because I didn’t care about them—I do, deeply. But I thought if I created something for a larger audience, it would be more scalable and profitable.

The problem was I was thinking too generally. I couldn’t attach a real value proposition to a clear core currency.

I was stuck in a swirl of ideas that sounded good… but didn’t have the precision to create impact.

Then a mentor said something that stopped me in my tracks:

“Focus on your calling and the money will follow. Work through the friction, don’t try to avoid it.”

That friction—the part I was avoiding—was my calling.

Enrolling in the Growthworks Certification cracked things wide open for me. I finally understood currency… value… and the power of my unique mechanism. When you truly grasp those, you can set off a huge payload.

I went from feeling overwhelmed and on the verge of giving up……to having absolute clarity about who I serve and what value I bring.

Today, my work is for Christian professionals struggling with addiction—because the road we walked is often the arena we serve. And now, my offer has real transformational value, not just good intentions.

If you’re stuck in the messy middle right now, here’s my encouragement: Don’t run from the hard part. That friction might be the very thing that defines your most powerful offer.

What’s the part of your business you’ve been avoiding—but know deep down could be your greatest impact?

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