Sales Calls Suck? Try This
Ever hang up from a sales call feeling like … “Well that sucked” 🤦🏽‍♀️
When your confidence wavers after a call, it’s usually because you don’t have a clear way to measure how well you actually performed.
Here’s a way to fix that and boost your close rate in the process:
Create your own Sales Call Scorecard.
A scorecard keeps you focused on the essentials during the call, and helps you evaluate yourself after.
When you use it consistently, it trains your nervous system to deliver with confidence every time.
Here’s how to build one: (edit; I forgot to mention that Growthworks has something called “The Perfect Sales Script”. It’s a great checklist).
1️⃣ Collect 2–3 recent sales call transcripts.
2️⃣ Look for moments where you did or didn’t do the things that move a sale forward — e.g.:
• Did I clearly reveal the gap between where they are now and where they want to be?
• Did I repeat their own timeframe back to them?
• Did I ask what they’ve tried so far to close that gap?
3️⃣ Turn those moments into a checklist.
4️⃣ After each future call, run the transcript against your checklist to score yourself.
🤖FYI CHAT GPT can help with all of this.
You’ll know exactly where you’re strong, where you’re skipping steps, and how to tighten your flow.
And because you’re focused on the process instead of just the outcome, your confidence will grow — which has a funny way of turning into more “yes” decisions.
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6 comments
Kimesha McDowell
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Sales Calls Suck? Try This
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