My MVP A-ha Moment · Growthworks Community

My MVP A-ha Moment

I just had one of those “wait… why didn’t I see this sooner?” moments.

For so long, I’ve been obsessed with solving the big problem for people. The kind of huge transformation that changes everything. But here’s what I realized:

The bigger the problem, the harder it is for someone to say “yes.”

And then it hit me—what if the key isn’t solving everything at once… but solving the Minimum Viable Problem first?

-The small, bite-sized, very real problem that someone is actually wrestling with today.

-The thing they’re already googling at 2AM.

-The problem that feels tangible enough to fix right now.

Instead of trying to package the whole mountain, I can just give them the first step.

That’s the power of the MVP model:

-Start with the problem that’s closest to their pain.

-Create one small win.

-Let that win naturally lead to the bigger transformation.

This honestly feels like a massive weight lifted. I don’t have to solve everything in one product. I just have to solve something that matters, and build from there.

I'm curious to hear from you:

What’s one “bite-sized problem” your people face that could become its own product?

6 comments