Sep '24 (edited) • General Discussion
My Facebook (Leads) Campaign... is this good/bad?
Does anyone know if this performance is good?
It's early days, so I just want to know if I am heading in the right direction?
My ads have been running for 14 days (Out of Learning Phase after 11 days)
AD 1:
Impressions: 2,639 Clicks: 106 Leads: 33
CPC $3.35 CTR 2.46 CPL: $10.77 (Click-to-lead Conversion rate of 31%)
AD 2:
Impressions: 184 Clicks: 8 Leads: 3
CPC: $3.51 CTR: 3.8 CPL: 9.35 (Click-to-lead Conversion rate of 37%)
So far, I have 50 leads and 0 booked calls.
This lead magnet/funnel is for one step of the roadmap... I switched the "whole roadmap" lead magnet off because it performed badly. But I am fairly sure that's my fault...
Here is the landing page: https://startupandscale.com/sales-funnel/ the ads creatives are like an image of the first fold of the landing page.
I created the funnel in Wordpress with some custom coding and it loads reasonably quickly.... and it's responsive...
Also, by leads, I mean opt-ins. Or should I be counting leads as 'booked appointments'?
I welcome any other comments or criticisms. As I made everything from scratch myself, I think I can remake some or all of it fairly quickly.
Thanks guys
Ben
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My Facebook (Leads) Campaign... is this good/bad?
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