Help with Currency · Growthworks Community

Help with Currency

I'm working on my new audience and their core problem is "irregular revenue". Now I'm trying to chose a currency based on following facts that I know about them:

They don't have the capacity to work on many projects since these are small engineering offices working on big projects for big manufacturing plants that can take many months.
They want to avoid the "famine" gap that occurs when a project ends
During the project they can't do client acquisition

That means I can't just say 3 more clients/month or anything like that. It's more about having a steady flow of clients/projects (filled pipeline) or clients on demand. But I'm not sure how to translate that into something measurable.

What I actually offer them right now is generate clients on automation / a client generation system. But that doesn't sound like a measurable currency..

What do you think? And how would you formulate a suitable MDM?

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