20d • General Discussion
2025 DEC 29 Course Creators - Market Recon Resource #2
Are you working on Step 2 The Perfect Customer in High Ticket Course Launch Formula and stuck on the Market Recon phase? Here is another resource that may help.
SIDE HUSTLE NATION – 21 Surprising Side Hustle Statistics in 2025
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AFRAID TO CHARGE $3,000+ FOR YOUR COURSE? This stat MAY CHANGE YOUR MIND!
SIDE HUSTLE NATION STATS
40% of people seeking side hustles earn $100,000
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My search - Age groups searching for "How to make money online"
WHAT GROUP WILL EXPAND YOUR BUSINESS?
20% of side hustle members are looking for a side hustle to QUIT their job
80% just want EXTRA MONEY
PRIMARY GROUPS SEARCHING “How to make money online”
Gen Z (teens and 20’s)
Millenials (25-40)
AGE STATS FOR SIDE HUSTLERS
24% 18-24
30% 25-34
22% 35-44
13% 45-54
7% 55-64
4% 65+
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WHAT DRIVES THEM? What are their FRICTION/PAIN POINTS?
Driven by financial independence
Inflation concerns
Economic instability
Feel significant financial insecurity
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TRANSITION POINTS TO FOCUS ON WHEN TARGETING THIS MARKET
They want to go from Person A with financial insecurity to
Person B with financial security and independence
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WHAT SIDE HUSTLES ARE PEOPLE MOST INTERESTED IN STARTING?
GOOD STATS FOR COURSE CREATORS
16,000 side hustle members showed interest in:
#1 Online business - which includes ONLINE COURSES
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FRICTION POINTS YOUR COURSE/SERVICE CAN SOLVE
The 3 BIG CHALLENGES side hustlers face:
1. Growing their business
2. Limited Time
3. Coming up with the right idea to move forward with
Hope this stimulates your thoughts in the right direction as you
pull together your market recon assignment.
HEALTH and PROSPERITY in 2026!
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2025 DEC 29 Course Creators - Market Recon Resource #2
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