2025 April 20 Beginners HTCLF - What motivates people to buy?

For those new to developing an online business, I came across

an interview that you may find useful.

YouTube Robert Cialdini - Interview on The Knowledge Project

THE INFLUENCE EXPERT - what motivates people to buy

Top factors that boost sales (6 Principles)

SCARCITY - Missing Out

Consumers do not like to feel left out. In your ads

highlight the fact that they are MISSING OUT if they

do not act now.

SCARCITY - of Time (offer only good til midnight)

SCARCITY based on the uniqueness of your product

SOCIAL PROOF - testimonials build confidence in buying

your product

Show customers how your business has grown

(12 months ago we had 25% growth 6 months 30% etc.)

PRINCIPLES

RECIPROCITY - offer something FREE.
LIKING - customers enjoy buying from those they KNOW, LIKE and TRUST
AUTHORITY - consumers like to buy from those who show competence
SOCIAL PROOF - when their friends buy, they buy
SCARCITY (see above examples)
CONSISTENCY - with each small purchasing step - customers will repeat the same buying pattern to your more expensive item. WHY? Because consumers like to be viewed by the public as being consistent in their behavior.