I fixed 3 things in 2 hours on a new brand launched just last Friday:
1 - Headline focused on results, not methodology
2 - Tweaked my offer and added some free stuff thatโs complimentary
3 - Changed CTA from โATCโ to โBuy Now | x% OFFโ
New conversion rate: 12.5%.
Fancy doesnโt convert. Clear does.๐ช