12d • Marketing
Why You Can’t Surcharge on Debit Cards
Card Network Rules
Visa, Mastercard, and other card brands prohibit surcharging on debit cards, even when the debit transaction is run “as credit.”
Their rules only allow surcharging on true credit card transactions.
Consumer Protection
Regulators and card brands want to protect consumers from paying extra fees on essential, everyday payment methods like debit cards.
Debit cards pull funds directly from a customer’s bank account, so surcharges are considered unfair or predatory.
Legal Restrictions
Some U.S. states already regulate or restrict credit card surcharges.
Federal and card network rules apply nationwide to prohibit debit surcharges specifically.
Business Alternatives
You can surcharge credit cards (within network and state rules).
You can use Cash Discount Programs (offering a lower price for cash) that apply to all payment types, structured compliantly.
You can build processing costs into pricing instead of trying to pass them only onto debit.
You can only surcharge credit cards, never debit cards. Trying to do so puts you out of compliance with Visa/MC rules and could result in fines or loss of your merchant account.
Mx Merchant will make your business more Efficient, more Effective and more Profitable
I offer a complimentary 30-minute discussion to walk through what that looks like for you.
Feeling Froggy? Jump on my calendar
#strategy#business#creativity#innovation#40000hoursofmerchantservicesexperience
1
0 comments
Why You Can’t Surcharge on Debit Cards
skool.com/growgettersonly
GrowGetters ONLY is an online community dedicated to growth-driven entrepreneurs, established sales and marketing professionals w/ a Growth-Mindset.
Leaderboard (30-day)
1
+9
2
+9
3
+8
4
+8
5
+7
Powered by