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Most businesses on Facebook post every day, yet their audience scrolls past. The problem? People don’t come online to be sold to, they come to be engaged. Shift from “Buy my service” to value-driven storytelling. Example: a cleaning brand posting “3 things hiding in your sofa that affect your family’s health.” Solve problems, spark curiosity, and you won’t chase clients, they’ll chase you.

Over the last four years in this industry, I've had the opportunity to build a few lawn care and landscaping businesses from the ground up. I've started or scaled 6 lawn care businesses to be exact and hands down, this is our best marketing tool for getting new mowing clients! What is it? DOOR HANGERS! I love these as a marketing method for many reasons. Some of the top being, they are cheap and easy when getting started, it gives you something to fill your time with when you have more time than money, they are extremely targeted so you can get out of this world route density, and most importantly they consistently work! There's one thing that bothers me with door hangers; it's that many green industry professionals do not actually believe they work. After some discussion, it becomes clear that they did not work because of operator error. Some of the most common mistakes I've heard are "I put 300 out and only got 1 accepted", "I put some out over the winter and no one signed up", etc. Of course, you won't get many accepted if you hardly do them, and of course, with any marketing channel, if you have the right call to action but the wrong time of year, you will also get no response. So if you want to grow your recurring clients this year, read the attached PDF I made for our franchise. The attached document covers the top 15 noteworthy tips, tricks, and tactics I've learned about door hanger marketing! PS - 'Instant Quote' means you give a price upfront. So, an instant quote mowing door hanger would be one that says "Lawn Mowing" with a space below that to write your weekly and biweekly prices. Then a call to action at the bottom like email or text this picture to xxx to accept this service!

Why on earth would I want to have no clients? Hold on you'll see! Charlie Munger, one of the best investors of our time, talks about the process of Inversion Thinking. This is a concept that takes advantage of how our brains are preprogrammed to look for the worst outcomes. We evolved to stay alive but not to thrive, this is why we can easily recall and recognize negative experiences. Therefore, Inversion Thinking is the process of taking the end goal and thinking of all the ways to guarantee the opposite negative outcome. In the Lawn Care and Landscaping Industry what do you need to be successful? Likely clients and a lot of them hopefully! Otherwise having a good crew or a bunch of equipment does not matter if you have no work to actually be done. Using the process of inversion thinking rather than thinking about how to have/get a lot of clients, let's think about 9 ways to have no clients! 1. Never Start - Don't even leave your house or post online. Someone might figure out you have a business. 2. Don't be Consistent - If you did happen to start a business for sure do not continue doing anything that could possibly work. If you are too consistent you could accidentally have success. Randomize the schedule as much as possible, show up when it's convenient for you. 3. Never Respond - Somehow someone knows about your business, make sure they never hear back from you when they contact you. If you must contact them back make sure you are very slow to respond.  4. Bad Offer - Make sure you do not offer services they are looking for. Price your services far too expensive. Never have room on your schedule to take more work. 5. No Follow Ups - Once the estimate is sent, ghost the client at all costs. Never do any follow up calls or texts 6. Poor Quality - Once the job has finally got on the schedule, make sure to do a terrible job. Better yet do not even complete the job. 7. Poor Customer Service - Surely after doing a bad job you should not acknowledge it. You should avoid contact with the customer at all costs.  8. Build Negative Word of Mouth/Reviews - Make sure you keep doing poor work and screwing clients over. You are the business owner so make sure you come out on top in all scenarios regardless of the outcome with the client. Pray for those 1 star google reviews!  9. Don’t Market - NEVER brand your trucks or wear company uniforms. Do not share information about your company and do everything you can to keep it a secret. If you have to market, target areas where people do not buy or you do not service.

Hey Everyone, Hope all is going well! Got a little debate to settle. Is is okay to mow when is been raining all day? What the risks and is it even worth it?