Feb 14 • General discussion
My Number One Marketing Method!
Over the last four years in this industry, I've had the opportunity to build a few lawn care and landscaping businesses from the ground up. I've started or scaled 6 lawn care businesses to be exact and hands down, this is our best marketing tool for getting new mowing clients! What is it?
DOOR HANGERS!
I love these as a marketing method for many reasons. Some of the top being, they are cheap and easy when getting started, it gives you something to fill your time with when you have more time than money, they are extremely targeted so you can get out of this world route density, and most importantly they consistently work! There's one thing that bothers me with door hangers; it's that many green industry professionals do not actually believe they work. After some discussion, it becomes clear that they did not work because of operator error. Some of the most common mistakes I've heard are "I put 300 out and only got 1 accepted", "I put some out over the winter and no one signed up", etc. Of course, you won't get many accepted if you hardly do them, and of course, with any marketing channel, if you have the right call to action but the wrong time of year, you will also get no response.
So if you want to grow your recurring clients this year, read the attached PDF I made for our franchise. The attached document covers the top 15 noteworthy tips, tricks, and tactics I've learned about door hanger marketing!
PS - 'Instant Quote' means you give a price upfront. So, an instant quote mowing door hanger would be one that says "Lawn Mowing" with a space below that to write your weekly and biweekly prices. Then a call to action at the bottom like email or text this picture to xxx to accept this service!
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My Number One Marketing Method!
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