FIX THE MOMENTS WHERE CUSTOMERS DECIDE TO TRUST YOU...OR LEAVE.
Most businesses think they need more marketing.
Often they actually need more trust.
Customers hesitate in small moments because of:
• a confusing website
• a cold confirmation email
• a weak first interaction etc..
These moments are called touchpoints.
Fix the touchpoints → trust grows → business grows.
After 20+ years working in customer experience, I’ve seen how small moments can transform an entire business. Inside House of Radical | The Touchpoint Lab, we focus on improving the moments where customers decide to trust you.
⚡ Quick Win
Download the Touchpoint Leak Bingo and discover where your business may be losing trust.
Then post your website or customer interaction in the community.
Each week I select 1 business for a Radical Breakdown and show how to improve it