Itβs not always the βbestβ stores or the βbestβ products that win.Most times, itβs the people who simply stay active when everyone else slows down.
Every Ember season, youβll see:
- People pausing their store because things feel βquietβ
- Others waiting for Black Friday to magically fix everything
- Some running the same ads from September hoping theyβll suddenly work
- And many overthinking so much that they donβt test anything at all
But the people who actually catch Ember sales?
Theyβre usually the ones doing the small, unglamorous things:Refreshing creatives, updating product pages, tweaking offers, checking customer behaviour, paying attention to what buyers are feeling this time of year.
Nothing crazy β just being awake while others sleep.
Ember months reward momentum, not perfection.