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2d (edited) โ€ข ๐Ÿฆ‹
๐Ÿ“ Pick ur Niche (w/out overthinking it)
Since I have to help 69 people go on skool full time in a year:
This is the FIRST BEEFY ONE of the how to series.
Please let me know if this is too long
or you want more of this!
Most people donโ€™t have a niche
they haveโ€ฆ โœจan identity crisisโœจ
โ€œwho do i help??โ€
so they sit therethinkingresearchingwatching 69 YT videos
instead of justโ€ฆ starting
meanwhile someone less skilled is already making money
so HERES the friggin breakdown:
your niche is NOT some magical perfect decision
its this:
๐Ÿ‘‰ WHO you help
๐Ÿ‘‰ WHAT problem you solve
๐Ÿ‘‰ HOW you solve it
thats it
not that deep (thats what she said)
For example:
โ€œi help gym bros who cant talk to girls get dates in 30 daysโ€
or
โ€œi help skool owners stop churn using simple automationsโ€
Lets pretend u got a heart problem
r u going to:
  • a random doctor who โ€œknows all kinds of stuffโ€or
  • heart specialist who does this all day?
exactly
so u cant be โ€œfor everyoneโ€
when you donโ€™t pick a niche:
  • your offer feels vague
  • your content feels generic
  • nobody feels like ur talking to them
translation: ๐Ÿ‘‰ nobody cares
so where does your niche ACTUALLY come from?
  • not trends
  • not copying gurus
  • not โ€œtop 10 niches 2026โ€
its already in your life
3 places:
  1. problems you solved
what did you struggle with for way too long?
what finally clicked?
people donโ€™t want info
they want someone whoโ€™s BEEN THERE
  1. stuff youโ€™ve been paid for
what do people already trust you to do?
what would someone recommend you for?
(usually this one is hiding in plain sight btw)
  1. things you enjoy
yes this matters
no itโ€™s not enough on its own
the sweet spot is:
๐Ÿ‘‰ you like it
๐Ÿ‘‰ youโ€™re good at it
๐Ÿ‘‰ people need it
quick reality check before you commit:
ask this:
  1. are people already aware of this problem? (if not โ†’ good luck selling it)
  2. are people already paying for it? (if yes โ†’ congrats, money exists)
competition = validation not your enemy
final thing:
your niche will probably change
good
that means youโ€™re actually doing stuff
comment ur niche if u wanna ๐Ÿชฟ
and we will all roast them together
by answering the question:
"would you buy this if you were the target market"
169
249 comments
Goose Dunlavey
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๐Ÿ“ Pick ur Niche (w/out overthinking it)