How would you strategically use testimonials from an in-person service business to market an online community?
Would you:
Repurpose the testimonials directly?
Extract themes and create case studies?
Create a bridge message between the physical transformation and the online transformation?
Something else?
I'm trying to show people that while I can't physically work on them online, I may be able to help them achieve many of the same outcomes if they're willing to do the work.
Would love to hear how other service providers have successfully made that transition