I accidentally got REALLY inspired building my Skool community...
and now I think I may have created a tiny marketing Role-Playing Game 😂
The vision is to gamify marketing and make it fun again.
The whole thing is built around the idea of the “MMC Village”:
  • Every member is a villager
  • Levels unlock different villager roles
  • The classroom is set up like destinations around the village
  • Each level has quests/challenges so members can “play while they learn”
The response has surprised me a little - people who I don't know are already excited and joining before I’ve even properly shared it yet. I know, nice problem to have.
NOW I’m stuck at the next stage and would love input from people who’ve built communities before.
Right now, everything is free while I attract villagers/members and build momentum. But I’m trying to figure out what changes at the monetized level without ruining the magic/community feel.
For those of you who run memberships or gamified communities:
  • What became paid vs free?
  • What made people WANT to upgrade?
  • Did you keep one main community and add premium layers?
  • Any mistakes you made early on?
I feel like there’s something really interesting here, but I want to structure it intentionally before I grow it too much.
(If you’re curious and want to peek inside the MMC Village while it’s still in its early stages, here’s the link)
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Elizabeth R
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I accidentally got REALLY inspired building my Skool community...
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