Aug '25 • 🎧Podcast
Should the business owner be involved in managing there own GBP?
This sparks debate every single time. And yes, there are exceptions.
But here’s my view. Most businesses would massively benefit from managing their own profile.
Why?
Because you speak your customers’ language.
You see the changes in your business first.
You know your competitors and you know what they’re really like.
You can answer reviews like a real human, not like a copy and paste bot.
Here’s the hard facts.
If someone else is running your Google Business Profile, there’s high chance you’re losing rankings… and you don’t even know it.
For years, “Google experts” sold the idea that you need them to rank #1.
But in reality? That’s why so many businesses are failing right now.
Google has changed the game.
Spam filters are brutal. Competitors are aggressive.
One wrong move, and your profile is gone overnight.
Most owners think they’re safe… until they wake up suspended, or find themselves buried under competitors.
I’ve seen it happen. But I’ve also seen something else…
The businesses that win. The ones that stay at the top. The ones that grow every month.
They have one thing in common: they own their profile.
So I put this podcast together a while ago
Enjoy
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Should the business owner be involved in managing there own GBP?
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