I’m dealing with an ongoing issue in Google Merchant Center and would really appreciate any expert input.
At the end of March, I submitted my store (around 250 products) to Google. Within two days, I received a misrepresentation suspension.
I did a full audit of my website:
- No broken links (checked with multiple tools)
- All policies (returns, privacy, contact, etc.) are clear and complete
- Contact details (email, phone number) are consistent across the website and GMC
- No misleading claims or unrealistic promises
- Overall, everything is aligned and compliant as far as I can tell
After submitting a review request, the suspension was lifted within 1 day.
However, 1–2 days later, I received another suspension, this time labeled as “website improvement” misrepresentation.
I:
- Reviewed the entire website again
- Removed anything that could possibly be risky
- Simplified the site further (it was already professional and clean)
Then I submitted a review request:
- Rejected within ~10 minutes (likely automated)
- Submitted again a few hours later → rejected again
- Result: 7-day cooldown period
During this period:
- I contacted Google support multiple times
- Initially received only generic template responses
- After pushing further, they said the case would be escalated for a manual review by the internal team, but only after the cooldown
On April 8, the cooldown ended. I didn’t submit a review immediately but contacted support again.
On April 10, they confirmed the website was reviewed and reinstated.
But then, on April 11, I received another misrepresentation suspension.
Since then:
- Support keeps responding with generic templates
- No clear explanation of what is actually wrong
- I’ve rechecked everything again and still can’t identify a specific issue
The only potential concern I can think of:
- I’m using a registered agent address in Sheridan, WY, which might be triggering trust issues
At this point (April 18):
- I’ve already had multiple suspensions and failed reviews
- I’m running out of review attempts
- The store itself is well-built and ready to scale
Question:Has anyone experienced repeated misrepresentation issues like this without clear feedback?Could something like a virtual/registered address be the root cause?And what would be the best next step to resolve this permanently?