Folder; *Heuristics/Impressions*
Today, we are going to talk about something very cognitive.
And if we understand this, it would highly impact the way we move in life.
We all understand that humans mostly love shortcuts. And our brain also love shortcuts.
So technically, We love *heuristics.*
What does this mean for you and I?
This means that; *We can't play in life avoiding to engage with the many heuristics available.*
And more importantly heuristics are a way to help reduce the otherwise resistance we might face when moving in the world.
A food for thought;
If we heard someone speaking for the very first time or dare I say multiple times. And he spoke so relaxed, confident and articulate.
We will without a doubt think ourselves agreeable to him. View his message as quite substantial and see him as put together.
Another food for thought. Let's say we go to a hangout for a first time and then we meet a new man. Then on his wrist we see a Rolex, a real one of course.
Immediately without a doubt, we might think him rich. The Rolex has become a heuristic for wealth status
Another food for thought; Who would we listen to and most likely take his advice.
1) The man speaking from the stage
2) Or the man speaking beside you.
All things being equal. 95% of us will go for the one speaking from the stage because that serves as a heuristics for credibility, who knows his stuff more etc.
Perchance or perhaps the one sitting and speaking beside you might have more substance than the one speaking from the stage.
But surprisingly that is cognitive load that we will have to grapple with.
The good news is that there is so many heuristics in this world that , we can apply for our good.
But as we know, heuristics will get us into the room, moving with the other person but substance is what will keep us there.
So let us work on both structurally using the heuristics at the same time entrenching our substance.