As a kid, I ran a lemonade stand on a busy corner. One summer, a competitor kid set up across the street — undercut my price by 25 cents. His stand was fancier too: umbrella, cooler, matching cups.
For three days, he dominated the block.\
So I shifted strategy. Instead of lowering my price, I started selling ice cubes — 10 cents each — on a blistering afternoon.
The parents loved it. The kids loved it. My competitor never saw it coming.
I outsold him 4 to 1.
Lesson: You don’t have to be cheaper or louder — just smarter. Real wealth comes from thinking one layer deeper than the crowd.