The Empty Parking Lot
One investor drove past a shopping center every Saturday. One store's parking lot was always overflowing while the others sat half empty. Instead of guessing, he bought shares in the busy retailer.
Years later, the company had doubled in size and so had his investment.
Wall Street Wisdom: Observe real life. Sometimes the best research begins in the parking lot.
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Ross Mandell
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The Empty Parking Lot
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