💥 The $5,000 Opportunity Sitting in Your CRM (And You're Ignoring It)

I just finished a training by Rob Bailey on Database Reactivation — and wow… this shifted the way I think about lead gen completely. Not because it was “new.” But because it was obvious — and I missed it.

Here’s the TL;DR:

You’re chasing new leads… while ignoring a goldmine of people who already raised their hand.

So let’s play this out with real math:

📦 Imagine you have a database of 𝟓,𝟎𝟎𝟎 𝐨𝐥𝐝 𝐥𝐞𝐚𝐝𝐬. People who opted in, showed interest, maybe even booked once — but never converted.

Now what if you sent them a 𝐧𝐨𝐧-𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐛𝐥𝐞 𝐨𝐟𝐟𝐞𝐫 via SMS + email (NOT ads)?👉 Something like: "Hey, we’re reopening 10 spots this week for [quick win] — want in?"

Let’s say you only get a 10% reply rate. That’s 𝟓𝟎𝟎 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞-𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠… without spending a dime on ads. 🚫

Of those, you book just 𝟏𝟎% 𝐢𝐧𝐭𝐨 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭𝐬. That’s 50 people talking to your sales team.

If even 50% convert? You’ve got 𝟐𝟓 𝐩𝐚𝐲𝐢𝐧𝐠 𝐜𝐥𝐢𝐞𝐧𝐭𝐬— all from your existing database.

💵 If each client is worth $200? 𝐓𝐡𝐚𝐭’𝐬 $𝟓,𝟎𝟎𝟎 𝐢𝐧 𝐧𝐞𝐰 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. From leads you already had.

Sitting.

Doing.

Nothing.

𝟑 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐓𝐡𝐚𝐭 𝐇𝐢𝐭 𝐌𝐞 𝐇𝐚𝐫𝐝:

Leads are not the problem. Lack of speed + follow-up is.
Text beats email. Emails sit unopened. SMS gets read in minutes.
You don't need fancy tools. You need a simple system that responds fast, nurtures smartly, and keeps leads warm.

I'm now reworking my entire client process around this. Because chasing cold leads is exhausting. But activating warm ones? That’s leverage.

🙋‍♂️ Curious: Have you ever tried reactivating an old list like this? What results did you see?

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