15d (edited) • General discussion
One expansion strategy doesn't serve every LATAM country
Chile, Colombia, and Argentina are all in Latin America.
They're also completely different markets.
Treating them the same is a fast way to underperform in all three.
🇨🇱 Chile has one of the most stable business environments in the region. Strong institutions. Predictable regulatory framework. A market that rewards consistency.
🇨🇴 Colombia is fast-moving. Strong entrepreneurial culture. A growing tech and services sector attracting serious investment.
🇦🇷 Argentina is peculiar. Currency considerations. Inflationary volatility. But also deep talent, strong technical capability, and buyers who are sophisticated and loyal when you earn it. (Stabilizing with new government, but it takes time!)
One expansion strategy doesn't serve all three.
The language is similar. The business culture, risk profile, and market dynamics are not.
US companies that treat LATAM as a single market miss the opportunity to compete effectively in any of its markets.
Region-wide strategies are a starting point. Country-specific execution is what works.
P.S. If your LATAM go-to-market plan doesn't have country-level specificity, it's a hypothesis, not a strategy.
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One expansion strategy doesn't serve every LATAM country
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