27d (edited) • General discussion
Does your brand look foreign? Foreign rarely converts!
If your Latin American expansion isn’t converting the way you expected, it might not be your product.
It might be your positioning.
Spanish is spoken across 20+ countries in Latin America, but the emotional triggers behind buying decisions change from country to country.
✔️Humor changes.
✔️Authority changes.
✔️Aspirations change.
If your marketing reads like it was translated instead of created for that market, you don’t look global.
You look foreign.
And foreign rarely converts.
I explain this in the short video below.
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Does your brand look foreign? Foreign rarely converts!
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