🔥How I Sell Bots (#1 Strategy - Database Reactivation)
My very first question to any prospect is, "Can you take on more appointments?" if the answer is no, I do not waste any time trying to convince them that they need automation and move on to the next.
What ever they are doing is working and there are others that need my help..
If they say "Yes" they can take more appointments I ask how many more per week they can take. Once they give me an answer my next question is...
How much on average do you make if your appointment turns into a sale? (What I am trying to do is get an idea of how much revenue I can add to them weekly, this will also give me an idea of their budget)
Lets say to keep numbers simple, they tell me they can take on 25 new appointments per week and each sale is worth $500.
My next question is..."Lets say you had 25 more appointments a week, or 100 for the month, on average how many would you say you turn into sales?
This is where people like to toot their own horn and tell me the close about 40% percent of their appointments.
Then I ask so if you had 100 more appointments you would make roughly 40 sales? They say "Yes"
Then I say to them, based on your numbers if you had 100 more appointments in a month and closed 40 of them, this would add about $20,000 per month in revenue right? They say "Yes"
Now I have their attention...
My next question is to pre qualify them for Database reactivation. I ask "How long have you been in business"...If they tell me its been less than a year, I will usually tell them they do not qualify and go on to the next business.
(I need them to have a current existing database of about 1,000 leads. This could be cold leads, warm leads, previous customers, doesnt matter, I just need them to own the list)
Then I ask them directly, How many people do you have in your database?
If they tell me over 1000, then I give them my pitch.
Oh awesome, I can help you get that 40 appointments per month, without having to spend a dime on ad spend.
Me and my team use artificial intelligence to take your old or cold data and turn it into new appointments and additional revenue.
We charge nothing to set it up, in fact you do not pay a dime until we have booked you your first 10 -15 appointments, which usually happens in the first week.
Once we book 10 appointments, you can decide then if you want to keep the A.I. bot running or if you want us to stop it. Would you like us to get this connected for you?
They will then ask how much it costs. If they are only making 500 per sale. I would tell them it is a one time $3000 - $5000 set up fee and $1000 - $1500/month to keep it running.
"The cool thing is if we book 15 appointments and you close 40% of them, it basically pays for its self and everything after that you get to put in your pocket"
This is how I have been selling database reactivation for many years. With companies that make 5k-10k per sale and have larget databases, there is no problem getting them to agree to a $10-$15k set up and 4k-5k per month retainer.
There may be other ways to do this but this has worked for me. It ends up being a win win for everyone.
Hope this helped someone!!!
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Austin Mariglia
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🔥How I Sell Bots (#1 Strategy - Database Reactivation)
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