If your Shopify store isn’t generating sales, it’s rarely because of the product itself.
What I see most often are structural issues:
1) Product pages that confuse buyers instead of guiding them
2) Missing trust signals that create hesitation
3) Checkout friction that stops purchases at the last moment
4) Stores designed to look good, but not built to convert
This is why some stores get traffic but no orders while others generate consistent sales.
Whether you already have a Shopify store that isn’t converting or you’re preparing to start and want to do it right from day one, the foundation matters more than anything else.
If you’d like clarity on what’s blocking your store before spending more time or money, comment “SHOPIFY” and I’ll share what I would review first.