Merch Fulfillment Test: What I Looked For (And What Actually Mattered IMO)
First impression (Letās rip off the bandaid): The packaging came in very standard. No branding, no custom polymailer. At first, that felt like a red flag. It looked a little cheap compared to more personalized packaging Iāve used before. Then I noticed they ship through stamps.com, which told me something important. Theyāre likely optimizing for commercially viable shipping at scale instead of aesthetics. Less romantic, more realistic. Personally, I do prefer branded packaging. MyMerchGuy nailed that part and it felt more personal. Might not be a big deal to you or your customers but thatās just my little pet peeve. However, the shirt itself changed the entire perception. - Print quality was clean and accurate. Colors matched the design closely, which is always a concern when customers are ordering something theyāve only seen on a screen. Iāve had it happen, shit sucks. - Front and back prints were equally sharp. No mismatch, no fading, no weird texture differences. - I did a stretch test. This is something I always check because poorly treated prints crack or split early. Nine times out of ten, that shows up after a few washes and turns into a customer service nightmare. This one held up, thank the holiday gods. Because of that, the initial packaging concern ended up being not as detrimental and more of a personal taste thing. Next step: Iām placing another small order, one shirt and one hoodie, before making any full promotional push or switching fulfillment services completely. No rushing. No assumptions, ya know? I wanted to post this here because at least how discipline for dreamers at least for me, looks like: - Testing before scaling - Separating emotional reactions from actual product performance - Making decisions based on repeatable results, not first impressions - Coming to terms with your own mistakes and making the steps to grow from them. Hope this helps someone whoās building in a similar lane and trying to avoid learning expensive lessons the hard way.