What I'd Do If I Had To Start From Scratch In Property Maintenance š ļø
If I was starting from zero today in property maintenance ā no reputation, no referrals, no āmate of a mateā work ā hereās exactly what Iād do. No theory. No guru nonsense. Just what actually works in 2026. 1ļøā£ Iād pick ONE trade + ONE area Not āproperty maintenanceā.Not āgeneral handymanā. Something specific like: - Emergency plumber in Leeds - Domestic electrician in Manchester - Roofing repairs in Birmingham Specific wins. General disappears. Google rewards clarity, not range. 2ļøā£ Iād set up Google Business Profile properly (Day 1) This is non-negotiable. - Correct primary category - Service areas filled in - 10+ real photos (jobs, van, tools, face) - Short, keyword-based description This alone can get calls before you even think about social media. Most trades skip this ā massive mistake. 3ļøā£ Iād start YouTube before I felt āreadyā Not fancy videos. Not editing marathons. Simple stuff like: - āCommon causes of [problem] and how to spot themā - āHow much does [job] really cost in 2026?ā - āMistakes homeowners make when hiring a [trade]ā YouTube = Google with a face. One decent video can bring leads for years. 4ļøā£ Iād post short-form daily (even if itās boring) TikTok / Shorts / Reels. Nothing clever: - Before & afters - Jobs in progress - Explaining what youāre fixing - Answering common questions The goal isnāt virality.The goal is being visible when someone checks you out. People donāt hire ghosts. 5ļøā£ Iād build proof obsessively Screenshots. Reviews. Messages. Finished jobs. Not polished testimonials ā real fucking proof!! Even: āCustomer messaged me this morning after finding us on Googleā Thatās gold. 6ļøā£ Iād ignore ads until I had momentum Ads donāt fix weak foundations. Organic first: - Google - YouTube - Short-form content Then scale. 7ļøā£ Iād join a community instead of guessing Doing this alone is slow and expensive. Seeing whatās working for other trades saves: - Time - Money - Stupid mistakes