What I'd Do If I Had To Start From Scratch In Property Maintenance šŸ› ļø
If I was starting from zero today in property maintenance — no reputation, no referrals, no ā€œmate of a mateā€ work — here’s exactly what I’d do.
No theory. No guru nonsense. Just what actually works in 2026.
1ļøāƒ£ I’d pick ONE trade + ONE area
Not ā€œproperty maintenanceā€.Not ā€œgeneral handymanā€.
Something specific like:
  • Emergency plumber in Leeds
  • Domestic electrician in Manchester
  • Roofing repairs in Birmingham
Specific wins. General disappears.
Google rewards clarity, not range.
2ļøāƒ£ I’d set up Google Business Profile properly (Day 1)
This is non-negotiable.
  • Correct primary category
  • Service areas filled in
  • 10+ real photos (jobs, van, tools, face)
  • Short, keyword-based description
This alone can get calls before you even think about social media.
Most trades skip this → massive mistake.
3ļøāƒ£ I’d start YouTube before I felt ā€œreadyā€
Not fancy videos. Not editing marathons.
Simple stuff like:
  • ā€œCommon causes of [problem] and how to spot themā€
  • ā€œHow much does [job] really cost in 2026?ā€
  • ā€œMistakes homeowners make when hiring a [trade]ā€
YouTube = Google with a face.
One decent video can bring leads for years.
4ļøāƒ£ I’d post short-form daily (even if it’s boring)
TikTok / Shorts / Reels.
Nothing clever:
  • Before & afters
  • Jobs in progress
  • Explaining what you’re fixing
  • Answering common questions
The goal isn’t virality.The goal is being visible when someone checks you out.
People don’t hire ghosts.
5ļøāƒ£ I’d build proof obsessively
Screenshots. Reviews. Messages. Finished jobs.
Not polished testimonials — real fucking proof!!
Even:
ā€œCustomer messaged me this morning after finding us on Googleā€
That’s gold.
6ļøāƒ£ I’d ignore ads until I had momentum
Ads don’t fix weak foundations.
Organic first:
  • Google
  • YouTube
  • Short-form content
Then scale.
7ļøāƒ£ I’d join a community instead of guessing
Doing this alone is slow and expensive.
Seeing what’s working for other trades saves:
  • Time
  • Money
  • Stupid mistakes
That’s exactly why this community exists.
šŸŽ Bonus (Worth Taking)
I’ve shared a $12K YouTube training bundle in the group that shows how to:
  • Set up a YouTube channel properly
  • Create videos that rank on page 1 of Google
  • Get visibility fast, even with a small channel
If you’re serious about long-term leads, grab it.
šŸ‘‡ Your turn
Reply below:
  • What trade are you in?
  • What would YOU do differently if you had to start again?
I’ll break down the best answers and turn them into step-by-step posts next.
This community is just getting started — now we build it properly. šŸ’ŖšŸ› ļøāœŒļø
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Robbie Griffiths
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What I'd Do If I Had To Start From Scratch In Property Maintenance šŸ› ļø
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