If I was starting from zero today in property maintenance ā no reputation, no referrals, no āmate of a mateā work ā hereās exactly what Iād do.
No theory. No guru nonsense. Just what actually works in 2026.
1ļøā£ Iād pick ONE trade + ONE area
Not āproperty maintenanceā.Not āgeneral handymanā.
Something specific like:
- Emergency plumber in Leeds
- Domestic electrician in Manchester
- Roofing repairs in Birmingham
Specific wins. General disappears.
Google rewards clarity, not range.
2ļøā£ Iād set up Google Business Profile properly (Day 1)
This is non-negotiable.
- Correct primary category
- Service areas filled in
- 10+ real photos (jobs, van, tools, face)
- Short, keyword-based description
This alone can get calls before you even think about social media.
Most trades skip this ā massive mistake.
3ļøā£ Iād start YouTube before I felt āreadyā
Not fancy videos. Not editing marathons.
Simple stuff like:
- āCommon causes of [problem] and how to spot themā
- āHow much does [job] really cost in 2026?ā
- āMistakes homeowners make when hiring a [trade]ā
YouTube = Google with a face.
One decent video can bring leads for years.
4ļøā£ Iād post short-form daily (even if itās boring)
TikTok / Shorts / Reels.
Nothing clever:
- Before & afters
- Jobs in progress
- Explaining what youāre fixing
- Answering common questions
The goal isnāt virality.The goal is being visible when someone checks you out.
People donāt hire ghosts.
5ļøā£ Iād build proof obsessively
Screenshots. Reviews. Messages. Finished jobs.
Not polished testimonials ā real fucking proof!!
Even:
āCustomer messaged me this morning after finding us on Googleā
Thatās gold.
6ļøā£ Iād ignore ads until I had momentum
Ads donāt fix weak foundations.
Organic first:
- Google
- YouTube
- Short-form content
Then scale.
7ļøā£ Iād join a community instead of guessing
Doing this alone is slow and expensive.
Seeing whatās working for other trades saves:
Thatās exactly why this community exists.
š Bonus (Worth Taking)
Iāve shared a $12K YouTube training bundle in the group that shows how to:
- Set up a YouTube channel properly
- Create videos that rank on page 1 of Google
- Get visibility fast, even with a small channel
If youāre serious about long-term leads, grab it.
š Your turn
Reply below:
- What trade are you in?
- What would YOU do differently if you had to start again?
Iāll break down the best answers and turn them into step-by-step posts next.
This community is just getting started ā now we build it properly. šŖš ļøāļø