3d • General discussion
Key Performance Indicators when running paid ads on Facebook
1st things first. If your budget allows for it, run multiple test with different ad creatives.
What to look out for when running ads.
CPM - Cost per 1000 impressions
CPC - Cost per link click
CTR - click through rate
ROAS - Return on ad spend.
My next post will include more details on the above performance indicators.
These will all play a role in whether you should kill the ad set or scale it with a higher budget for more exposure.
I hope this is informative and will help the community to plan when you run your next ads for the affiliate program or webinar(s).
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Key Performance Indicators when running paid ads on Facebook
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