SELL OUT YOUR OWN WALLET FIRST.
Here's the uncomfortable truth...
Most salespeople don't lose the sale because the prospect said "no."
They lose it because they said "no" first... in their own mind.
💭 "It's too expensive."
💭 "They'll never pay that."
💭 "I wouldn't spend that much."
So you discount.
You hesitate.
You avoid asking.
You project your own financial beliefs onto someone else's opportunity.
Your customer isn't buying with YOUR wallet.
They're buying with THEIR priorities.
Stop selling from your bank account.
Start selling from the value you create.
Stop spending your customer's money for them.
👇 What's one limiting belief you've caught yourself projecting onto a potential customer?
#AlexHormozi