When Funding Problems Are Actually Clarity Problems
A question I’ve been thinking about lately:
How many organizations are struggling to secure funding not because the mission is weak, but because the positioning is still too broad or unclear for funders to quickly understand what they’re saying yes to?
I’m seeing more and more situations where teams are:
  • pursuing multiple directions at once
  • applying before the core ask is fully clarified
  • trying to explain too many initiatives at the same time
  • or assuming the funding issue is “we just need more grants”
…when the real issue may actually be strategic clarity first.
Curious if others working in the nonprofit/funding space are seeing this too.
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Kara Oconnor
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When Funding Problems Are Actually Clarity Problems
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