Do you do email/marketing ops? · Six-Figure Freelancers

Nick Bandy

Aug 15 (edited) • General discussion

Do you do email/marketing ops?

I may need to hire next week. This is not a guarantee.

(Not for beginners. Killers only.)

Yes, I had Claude write this job post. One of the screening questions may or may not be a trick question. Have at it.

Details:

📧 Email Ops Specialist — Platform Build, List Hygiene & Deliverability (High-Ticket Home Services)

I need one experienced email operations person to handle the technical build for a home services client (high-ticket, ~$4–5K average sale). You'd be subcontracting to me.

The list is ~5,000 past customers who have never been emailed. Records live in QuickBooks and a CRM. This is not a "connect Klaviyo and hit send" job — a botched first send burns the domain and kills the program. I need someone who has warmed a cold list before and can prove it.

🔧 SCOPE

🗂️ Consolidate QuickBooks + CRM exports into one master list. Merge on email, fuzzy-match on name + service address for mismatched or missing emails. Collapse household duplicates.

🏷️ Append and tag: last purchase date, lifetime spend, product type, recency bands, plus three segments per a tagging rule set I provide. Flag ambiguous records for my review rather than guessing.

🧹 Run full email validation. Hard-suppress invalids, hold risky and catch-all addresses out of the first send.

🌐 Stand up the ESP on an account the client owns: dedicated sending subdomain, SPF, DKIM, DMARC, custom link-tracking domain, Google Postmaster and Microsoft SNDS enrollment, List-Unsubscribe header, compliant footer.

🌡️ Build a warmup ramp schedule with a written kill switch (pause thresholds on complaint and bounce rate). Run a seed and inbox placement test before the live send.

🎨 Build one modular branded template from supplied brand guidelines. Mobile-first, dark-mode tested, clean plain-text alternate, render-tested.

📊 Wire attribution: UTM convention, hidden lead-source field on the booking form, CallRail, ESP↔CRM sync so campaign data lands on the job record, and a revenue-by-source report the client can pull without me.

🚫 NOT IN SCOPE

Email copy, campaign strategy, cadence design, client calls.

⛔ SKIP THIS ONE IF

Your portfolio is mostly Shopify abandoned-cart flows, you've never edited DNS records yourself, or you need someone else to handle CRM field mapping.

❓ TO APPLY, ANSWER THESE THREE

1️⃣ How would you approach sending to 5,000 contacts who have never been emailed?

2️⃣ Why use a sending subdomain instead of the root domain?

3️⃣ How do you get a UTM parameter into a CRM lead-source field?

📎 Also name the ESPs and CRMs you've integrated.

💰 TERMS

Fixed price, milestone-based. Quote me your number along with the answers above.

2 comments

Do you do email/marketing ops?