Experiment #1: The Final Results 🧪 · From Job to CEO The Experiment

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Experiment #1: The Final Results 🧪

30 days. 76 members. Goal was 100.

I didn't hit it. And I'm genuinely okay with that, here's why.

The final numbers: Members: 76 | Engagement: 81% | Discovery rank: 1,568 (started at 4,075) | Conversion rate: in recovery 😅 | Visitors: see the graph below 👇

What the visitor graph actually shows: Two very different spikes. The first was from my Job to CEO bundle - warm, interested people who knew what they were signing up for then at the tail end of that spike, the first try of meta ads. The second more recent spike was the second Meta ad, lots of visitors (eg. better advert round 2), much lower conversion. Cold traffic but also some About page work needed here.

What worked:

The community crawl: 11 members in one evening from participating in a challenge (thank you

@Lidia Axe

)

Posting in other Skool communities consistently - when I showed up and connected with others it built that relationship and also gave me the 🔥!

The bundle - warmest traffic, best conversion by a mile

Keywords - discovery rank went from 4,075 to 1,568. Something is working even if I can't fully attribute it yet, I do wonder if its reflecting the engagement...

Email - I'm starting to see people coming through from my email list which is awesome but a lesson in not to wait for weeks before you talk about your new group 🙄

What didn't:

Meta ads - I ran two adverts, one NZ$27 for 5 days, 244 visitors, approximately 1 member; the other NZ$34 for 7 days, 1,634 (!!!) visitors, 1 member...Cold traffic to a free community without a seriously compelling landing page (despite many edits to it during that period) is a tough sell. I am going to revisit this one, the advert was obviously so much better the second time but the About Page was not converting... at least I know 50% of the equation works 😂

Going quiet - every time life took over and I stopped showing up, growth slowed immediately. The data on this was unambiguous and slightly annoying 😂 but also great - show up consistently!

The conclusion:

Getting to 100 in 30 days without a large existing audience or a launch event lined up is genuinely hard. What I built instead is arguably more useful, a community where 81% of people actually show up, a discovery rank that's moved 2,500+ places, and a much clearer picture of what actually drives growth here.

The number I'm most proud of isn't the member count. It's the engagement. 81% on 76 members means the people who are here are actually here. That's what I want to build.

What's next:

Experiment #2 is already underway: 30 days of posting 3 times daily across Skool communities. Early data is interesting. More updates will come.

Thank you to everyone who joined, engaged, shared ideas, and followed along. You made this worth documenting. 🙏

One last thing:

Everything I tracked in this experiment - the daily actions, what moved the needle, what didn't - I logged in my CEO Dashboard. Because if you're not tracking it, you're guessing.

If you're building a business and want to know what's actually working, that's where to start 👉 CEO Dashboard

Was following this experiment useful for you?

🔥 Yes - I applied some of things that you tried

🎯 Yes - I don't have a skool group but it encouraged me to test out things with my business

🤔 Interesting but not sure how it applies to me

👀 I just lurk but I'm here for it

🤷🏼‍♀️ Not really

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