I have become one of the most successful NA focused brick + mortars in the US (by calling it a Cafe) but I almost closed it 6 months in, in 2021. I also tried to sell it twice in 2022. I thought I would be better at the ownership job, after managing so many bars, working in about 60 restaurants, and helped open 10+ restaurants/bars for other people in my 20 year bartending career. I love people, and work with them well, but I wasn't a great people manager. I bring the good vibes and fun freestyle way, but what was needed was structure, consistency, stand operating procedures (SOP's), consistency, expectations when people start, and systems. I needed a great General Manager who's strengths were my weaknesses. What i learned a few years in (and yes, i'm SO glad I didn't sell. It was worth 50-60k back then, now its worth 300k+) was that I did have the ability to attract top talent to help me do the management properly. What i've learned in my 5th year: is BUSINESS isn't what we're taught in school, and what we THINK it is intuitively may be holding us back. Because we may be unknowingly not choosing the right paths to take to get up the mountain to the first million. All because I simply didn't know. (Ignorance Tax) I"m here to share everything I know so you and the rest of this community aren't going at it alone. This way, more people will become aware, build scalable businesses in this wellness movement, and thus let other people know "whats good" and make the world a healthier place. Please leave a comment of what you learned in your journey! pics below: me losing a lot of weight due to 80 hour weeks and not eating enough. I didn't know I wasn't eating properly, I was just going from 6:30am to 12am for many, many days. video below: June 2020, when I made my first video for youtube. I now how 1k subscribers there, please go subscribe, I'll be posting a bunch of stuff there! youtube.com/joshthenonalcoholic

I’m immensely passionate to give entrepreneurs the best chance at a successful business, and to help this community win in this unprecedented Movement of people drinking less. This is a Wellness Movement. There’s $2T in Wellness and $2B in Non Alcoholic. There’s a bridge between these worlds that hasn’t been built yet. We’re going to build it so founders, operators, and investors can see how to make that Mindful Drinking Money! (took that one from Derek Brown) My why: Make the biggest impact I can in this one life to help the world be a healthier place. We’re not just selling drinks. We’re presenting new choices, lifestyle, and businesses that will become superpowers as consumers preferences are shifting away from the status quo. I believe this Movement is in the top 3 of the most significant subjects today. So, why are only a few companies proving to be successful? To do this, we need to be building effective flywheels and money models that scale, whether you're in: beverage product, brick-and-mortar, pop-ups, mobile bars, community spaces, agencies…all of it. If you don't know what I mean by flywheels and money models, then you're in the right place. Good business can function more effectively in 2025 and beyond and we will be finding solutions to succeed. I’m bringing everything I’ve learned as the owner of Ocean Beach Cafe, SF’s NA Bar + Bottle Shop (est. 2020). I’ve been obsessed with learning more skills, hearing about peoples pain points, finding solutions, testing, and developing, and now I’m here to share everything I know, and definitely to learn from you all too. What to expect here - Clear insights and ideas that you can use right away, and an epic course to come. - Real numbers, real examples, no fluff - Community support so you’re not building alone There’s a lot coming. I’m excited to fill this space with value, utility, and support so we can define the look and feel of this movement TOGETHER. Please, say hi below: who you are, one win, and 3 roadblocks you want help with this month.