No matter what kind of online business you may be building, there is one asset that can't be taken away from you. If you're building a social media following or run paid ads (no matter if it's on Facebook, Instagram, TikTok, Twitter, YouTube, etc.), you're at the mercy of the platform. You can get banned at any point. It's happened to me before and it's happend to many others. The same goes for building a community on platforms like Skool, Circle, Discord, Facebook, etc. While platforms that require you to pay are less incentivized to ban you, it's still a possibility. If you're selling physical products on Amazon or eBay or print-on-demand products on Printful or Printify, there's always a chance of getting banned. However, there is one type of asset that you truly own, instead of renting - your email list. Actually, it's the relationship with your email list. If your Email Service Provider (ESP) decided to ban you at any point, you wcould easily export your email list and go to another ESP. Because of the relationship you've built over time, you can keep communicating with your email subscribers no matter which platform you've chosen to use. That's why I encourage you to start building your email list as early as possible. The sooner, the better. Trust me on this - many business owners who neglect doing it early in their business regret it later. Don't be one of them!

No matter where you're from, where you grew up, what your skin color is, what your gender is, what your income level is, we all have only 24 hours per day. Not more, not less. If you choose to trade your time for money (which is almost any regular job), you can only work so many hours per day. Sure, you can get paid more per hour by getting a raise or promotion. But in reality, the more responsibility you get at your work, the more your boss will demand from you. No matter how much you make per hour ($10 or $100 or even $1,000 per hour), you're still stuck in "the Rat Race" (according to Robert Kiyosaki). So what do rich people do instead? They escape "the Rat Race" by not trading their time for money anymore. They acquire cash-generating assets instead that help them gain their freedom. Of course, it takes time and effort to build up to that point, but it's possible with the right systems and patience. What's an example of a cash-generating asset? One of the most common examples is rental property. Let's say you take out a mortgage to buy a house that you decide to rent out to tenants. If your bank requires you to pay $500 per month, but your tenants pay you $600 in rent, you will have $100 left in cash flow every month (assuming there are no other expenses). Thus, your rental property generates you $100 each month as long as you don't sell it. If you decided to acquire 9 more similar rental properties, you would have $1,000 left each month. Pretty sweet! There is no limit to how much money you can make as long as you keep acquiring more properties. This is how the rich gain their financial freedom and it's how you can do the same. Of course, rental properties is just one of the ways to generate cash by leveraging assets. There are many digital assets that anyone can acquire or build online with the right knowledge and patience that are much cheaper (some are even $0) than the rental property mentioned above. If you'd like to learn more about the different types of digital assets available, look out for my future posts.

Hey there, my friend! My name is Rudolfs (yes, kind of like the reindeer ;)) and I come from Latvia - a small country in Northeastern Europe. Since I read “The Rich Dad, Poor Dad” by Robert Kiyosaki, I’ve been fascinated by the difference in mindsets of rich and poor people. One of them is this: poor people work for money, but rich people work for assets that generate them money. It made me realize that one can work for his whole life, but without building, acquiring and leveraging assets, he will never be rich. And one of the easiest places for anyone to start building assets is on the internet - digital assets. But what kind of digital assets even exist? Which assets should we build first if we don’t have a lot of capital to invest? Which assets can give us the best ROI? That’s why I built this community, the School of Assets, to answer these and any other questions you may have. To help you learn and know everything you need about digital assets and leverage them to achieve not only financial, but also geographic and time freedom. I’m no guru. I’m just like you, just with a huge desire and curiosity to research what practical steps we can take to support each other on this journey. Let’s fight for our triple freedom together! :)