Happy Monday, Founders! You know what time it is - time to announce your goal for the week to hold each other accountable! This week, I am beginning a cold email campaign for my B2B SaaS SEO/AEO services. I learned a ton about how to do this from the course I'm taking by @Mark Webster over at Authority Hacker. My hope is that I'll close a client from this by the end of next week. But we shall see! What's your one thing this week?

So a couple of months ago I did something really scary, I quit the job that I thought was my ideal dream job. The thing is, while parts of the job were awesome- like truly everything that would have made teenage Emily so excited and awestruck- after about a year it started to lose its magic. I kept trying to bring it back because I didn't want to admit the scary truth- this job was burning me out. So I tried making changes, talking to my boss, and I got a pay bump and leadership role as director of ketamine therapy services and yet I still came home feeling burnt out and unhappy. Then I realized it wasn't about the money (though lets be real, even as a director, the money therapists makes in a clinic setting is usually pretty low, especially for someone with a master's degree) it was about the lack of choice and freedom, it was about spending all of my time helping someone else create their vision instead of creating my own. So I quit. And it has been terrifying. As someone with ADHD having that external structure that a clinic provides was really helpful- even if it was also killing me inside. I found myself in a new scary position after putting in my resignation notice- my hours and pay have been steadily dwindling and in less than 2 months, I'll be completely out of the clinic and on my own. Meanwhile my to-do list for my private practice has been getting longer and longer, while also still having so many things to do to wrap up my clinic work and just basic life maintenance. I found myself with more free time than I've had in years yet feeling paralyzed, unable to start anything unless there was a strict deadline. That's when I realized I needed help and joined the momentum lab (the day before it started, in classic ADHD fashion). Since then, I have been checking things off of my to-do list consistently, have gotten more consistent clients in my private practice (literally two new clients today!), and am starting to feel less paralyzed and more confident.

Happy Friday, founders! Monday you committed. Today you tell the truth. Did you do it? Yes or no. No judgement, just data. Then, one line on what pattern you noticed in yourself this week. Drop it in the comments!

Happy Thursday, founders. Some weeks you outrun your plan. Some weeks your plan outruns you. Both are normal. One day left before Friday reflection. You're either on track or you're not. Either way is OK, but being honest with yourself is the only way to improve! No self-judgement, just data. What can you cut today so Friday ends the week with a bang? Drop what you're letting go of in the comments.

Happy Wednesday, founders. Midweek. Two options, pick one: 1. A win from this week. Any size. A question answered. A direction chosen. A thing finally named. 2. A wall you're running into. Something you're stuck on. Vague is fine. "I don't know what to do next" is a valid wall. Drop yours in the comments. Let's go!