Is It Really Time to Launch Your Startup?
Back in June 2021, SHRM published an article asking if it was the right time to launch a startup. The world—and the workplace—have changed dramatically since then. But many of the lessons shared by the entrepreneurs interviewed still resonate. Here’s the timeless advice they shared: - Passion is fuel. If you wouldn’t pursue the idea without pay, burnout will catch you. - Niche is essential. A business without a clear market gap struggles to stand out. - Your foundation matters. Family support, financial runway, and health can make or break your resilience. - Marketing drives survival. Even the best idea dies if no one knows about it. - Forget the unicorn chase. Build something sustainable before dreaming in billions. But here’s my perspective—through the lens of HR + startup experience: 🚀 The Talent Equation Has Shifted.In 2021, flexibility was a perk. In 2025, it’s table stakes. If you’re launching, consider how your org design and culture will attract (and retain) top talent in a world where skilled employees have choices. 💡 Your First Hires Define Your DNA.As an HR pro, I’ve seen too many startups treat early hires like “plug-and-play.” In reality, your first 5–10 hires set the tone for culture, accountability, and execution. Choose values-fit over resume flash. 📊 Test With Data, Not Just Gut.One founder in the article suggested floating a survey or teaser online—still smart advice. Today, with low-cost AI tools, you can validate demand faster and cheaper than ever. Don’t skip this step. 🧭 Founders Need IDPs Too. I talk a lot about Individual Development Plans (IDPs) for employees. Founders need them too. Before you invest in a business, invest in clarity about your own leadership gaps. Know where you’ll need coaching, systems, or accountability. 💰 Build for Sustainability, Not Survival Mode. Inflation, rising property taxes, and economic uncertainty have made “winging it” riskier. Build a realistic financial runway and plan for personal stability—not just business expenses.