Is It Really Time to Launch Your Startup?

Back in June 2021, SHRM published an article asking if it was the right time to launch a startup. The world—and the workplace—have changed dramatically since then. But many of the lessons shared by the entrepreneurs interviewed still resonate.

Here’s the timeless advice they shared:

Passion is fuel. If you wouldn’t pursue the idea without pay, burnout will catch you.
Niche is essential. A business without a clear market gap struggles to stand out.
Your foundation matters. Family support, financial runway, and health can make or break your resilience.
Marketing drives survival. Even the best idea dies if no one knows about it.
Forget the unicorn chase. Build something sustainable before dreaming in billions.

But here’s my perspective—through the lens of HR + startup experience:

🚀 The Talent Equation Has Shifted.In 2021, flexibility was a perk. In 2025, it’s table stakes. If you’re launching, consider how your org design and culture will attract (and retain) top talent in a world where skilled employees have choices.

💡 Your First Hires Define Your DNA.As an HR pro, I’ve seen too many startups treat early hires like “plug-and-play.” In reality, your first 5–10 hires set the tone for culture, accountability, and execution. Choose values-fit over resume flash.

📊 Test With Data, Not Just Gut.One founder in the article suggested floating a survey or teaser online—still smart advice. Today, with low-cost AI tools, you can validate demand faster and cheaper than ever. Don’t skip this step.

🧭 Founders Need IDPs Too. I talk a lot about Individual Development Plans (IDPs) for employees. Founders need them too. Before you invest in a business, invest in clarity about your own leadership gaps. Know where you’ll need coaching, systems, or accountability.

💰 Build for Sustainability, Not Survival Mode. Inflation, rising property taxes, and economic uncertainty have made “winging it” riskier. Build a realistic financial runway and plan for personal stability—not just business expenses.

My Advice to Aspiring Founders in 2025:Ask yourself not just “Am I ready to launch?” but also:

Am I clear on the type of culture I want to build from day one?
Do I know what kind of leader I am—and where I need support?
Have I validated demand with real data, not just enthusiasm?
Can I withstand the emotional rollercoaster of layoffs, pivots, and criticism?

Because startups don’t just test your business model—they test your endurance, your leadership, and your values.

🔥 For those of you who’ve taken the leap (or are about to), what do you wish you had known about people—hiring, culture, or leadership—before you launched?

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