It's the "Christmas" season, and it feels different this year. Not in a loud, obvious way. In a quiet, almost unsettling way. Growing up, I always knew we would end up at my aunt's house and we'd swing by my Papa's house. Simple. Familiar. It came with an understanding of where I’d be—home with the family. My world was small but steady. As I got older, the focus became the kids, the house, and usually gifts for the kiddos Just a gesture that said, "Merry Christmas" with love. Now people ask, “What are you doing for the holidays?” And that question hits harder than it should. Because the honest answer is… I don’t know. Zoé was born in December and spent time in the NICU. Her 1st Christmas was in the NICU and I had a hard time splitting my attention between opening gifts with the family and wanting to get to her incubator and sit with her.... This year, she's 12 and I feel like I'm right back in that moment of what do I do for Christmas.... there’s no assumed rhythm. No Grandmommie or Papa. No shared moment with my first cousins that says, we still know each other in this way. Instead, there’s space. And space is emotional. It forces you to notice what’s missing. It makes you realize how much of your identity was wrapped up in times long passed. This year I've said I'm a Scrooge... we're not really celebrating. The tree is up but not decorated and that's not usually me. This year isn’t different because something bad is happening. It’s emotional because I'm acknowledging that something ended. And with it, the version of holidays I was used to. It's been slowly happening for 12 years.... But here’s the truth I’m leaning into: different doesn’t mean worse. It just means unfinished. This holiday isn’t about plans or parties. It’s about acknowledging that I’m standing in a transition. I’m allowed to feel a way. I’m also allowed to imagine a future where this season looks like something I want to take part in—not something that just happens around me. So if Christmas is quiet, that’s okay. I just have to convince my kids and grandkids.....

Have a Happy Thanksgiving everyone! I hope this week is filled with laughter and great memories with your loved ones. -Will Garner

Hey there! If you're starting a business or already running one, here's something that could literally save your company when times get tough... Your follow-up game. I don't care if you're an attorney, dentist, realtor, or insurance agent - you NEED a follow-up strategy in place from day one. Here's the brutal truth: My business has had its ups and downs over the years. The ONLY thing that's kept us afloat during the rough patches? Our old customers have saved us. Time and again, I'd email, mail, or call our past customers, and a few would come back for tax help, want to sell a home, or need insurance. Something always came through. Here's My System (Steal It): I keep my list divided into two categories: - Current Customers: Purchased in the last 2 years - New Prospects: Added to our list in the last 12 months My Follow-Up Schedule: - Email customers every month (sometimes more) - Mail recent prospects 6x per year - Email the ENTIRE list for big events: holidays, special offers, birthdays I track every response so I know exactly when a mailing works. The Bottom Line: Your existing customers are sitting on a goldmine of repeat business, referrals, and loyalty. But only if you stay in front of them. Most businesses fail because they're always chasing new customers while ignoring the ones who already trust them. Don't make that mistake. Remember: The fortune is in the follow-up. Start building your system today. Your future self will thank you when your "old" customers become your business lifeline. What's your follow-up strategy? Hit reply and let me know! Click Here for Link to Metricool if you would like to get an account to manage your social Media!! It is a life saver!! -> https://f.mtr.cool/DBIEGY

you don't need a massive marketing budget to make massive waves in your industry. The most successful businesses I know started with nothing but creativity, hustle, and these proven guerrilla tactics. THE GUERRILLA MINDSET: Forget playing it safe. Guerrilla marketing is about using the element of surprise to generate buzz and create memorable experiences that get people talking. It's low-cost, high-impact warfare in the business world. 7 BATTLE-TESTED TACTICS TO STEAL MARKET SHARE: 1. STICKER MARKETING DOMINATION Turn your city into your billboard. Strategic sticker placement in high-traffic areas creates brand awareness for pennies on the dollar. Think coffee shops, college campuses, and community boards – anywhere your target audience congregates. 2. POP-UP SHOP AMBUSH Set up temporary locations in unexpected places. Farmers markets, festivals, busy street corners. The key is being where your competition isn't and creating an experience people can't ignore. 3. HANDWRITTEN NOTES THAT CONVERT In our digital world, handwritten notes cut through the noise like a knife. Personal touches create emotional connections that emails can't match. Use them for follow-ups, thank-yous, and prospecting. 4. PRESS RELEASE HACKING Every business move is a potential story. New hire? Press release. Community involvement? Press release. Unique approach to solving problems? Press release. Local media is hungry for content – feed them. 5. CONTENT AMBUSH MARKETING Create content that hijacks trending topics and relates them back to your business. Jump on viral moments, news events, and cultural conversations with your unique perspective. 6. PROMOTIONAL ITEM WARFARE Forget boring pens and keychains. Create promotional items people actually want to keep and use. Think useful, memorable, and conversation-starting. 7. OMNIPRESENCE STRATEGY Be everywhere your customers are, but do it strategically. Social media, local events, community groups, networking events – consistent visibility creates the illusion of being bigger than you are.

Champions, here's some morning motivation.. 1st off let me say I hope everyone had an amazing Labor day weekend.. Today feels like a monday.. I went to galveston yesterday with my kids and sat in the pool reflecting and I started thinking about some of the ideas I have generated over time.. IT IS a constant some I took action on and some I didn't and some I wish I would have then I started thinking about everyone else when it comes to this... What's that ONE idea you've been sitting on? The one that keeps whispering in your ear during quiet moments, but you keep pushing it to "someday"? Today's challenge is simple but powerful - pick that ONE delayed idea and write down 3 concrete steps you can take THIS WEEK to bring it to life. Not next month, not when conditions are perfect, but RIGHT NOW. Remember: "Whatever you do, don't wake up at 65 years old and think about what you should have done with your life." Your future self is counting on the decisions you make today. Your Action Steps: 1. Identify your #1 delayed idea 2. Write 3 simple steps for this week 3. Take the first step before sunset today Success isn't about having perfect conditions - it's about taking imperfect action with unwavering consistency. Your empire is built one bold decision at a time. What's your ONE idea? Drop it in the comments and let's make it happen together! 💪