What Do You Do When a Prospect Replies Off‑Script?

Running SMS tests has shown me that getting a reply is only half the battle, what comes next can make or break the convo. You can have flawless copy and perfect targeting, but if your response template doesn’t adapt, prospects go cold fast.

I’ve been experimenting with a simple rule:

Always respond within 5 minutes, with a one‑sentence acknowledgement + personalized follow‑up question.

That small shift- fast, human replies, keeps threads alive and moves people toward booking a call.

Curious how you handle it:

Do you have go‑to reply templates or frameworks?
How do you balance speed vs. crafting a thoughtful response?
Ever lost a hot lead because your follow‑up missed the mark?

Would love to swap tactics on keeping those SMS threads flowing.

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