A broker had a database full of “dead” leads. Emails went unopened. Calls felt pushy. We tested one text: “Hey, are you still looking to buy this summer?” Four old leads replied within 48h. Two booked showings that same week. The lesson? People don’t ignore texts the way they ignore inboxes. Especially if the message is short and easy to answer.

Most buyers and sellers disappear because they get distracted. That’s why follow-up is everything But here’s the catch: not every channel cuts through the noise. SMS puts you back at the top of mind instantly. One simple text can turn silent lead into confirmed showing. The agents winning today aren’t the ones chasing more leads.. they’re the ones mastering better follow-ups. How do you keep your leads from going cold?

A lot of opportunities in real estate are lost because agents wait for the “perfect message.” But leads don’t need a quick nudge at the right time. Sometimes one simple SMS reminder turns into a booked showing, while the “perfect” email draft never gets sent. The market rewards speed and follow-up, not overthinking. If you had to send one short text to re-engage a lead today, what would it say?

When a buyer or seller doesn’t reply, it usually doesn’t mean no interest. Most of the time it’s wrong timing, inbox overload, or your message just blended in. That’s why SMS follow-ups can be such a game changer, they bring you back to the top of their mind. One short text can be the difference between a lost lead and a booked showing. The truth is: Most deals don’t die on the first message, they die when there’s no second or third touch. How do you currently make sure silence doesn’t cost you clients?

A colleague sent a one-line SMS to recent open-house visitors with an urgent market fact. Two of them booked private tours the same week. Short, local, timely messages spark action because they remove friction. If you can say one clear thing in a sentence, you can start conversations without chasing leads. Which problem would a one-line SMS solve for you today