The Ad That Cost Me Money… and Made Me More Later

Aug 10 • Wins!

When I launched a new ad last month, it flopped hard. The CTR was terrible, the cost per click was painful, and sales barely moved. But instead of scrapping it, I dug into the data, turns out my audience targeting was way too broad. After refining it, the same creative became my top-performing ad of the quarter.

E-commerce isn’t about never failing, it’s about using failures as stepping stones to bigger wins.

Question: What’s one campaign that didn’t work at first, but paid off once you adjusted it?

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