One thing I’ve learned from flipping property is that the biggest mistake can happen before the first wall is knocked down, getting so focused on buying well and making the property look great that you forget to ask the most important question: “Who is actually going to buy this when I’m finished?” The numbers might look perfect, the refurb might be beautiful, but if you haven’t understood your end buyer, the local demand, your likely selling timeline and your Plan B, you may have built a great property without building a great exit strategy