So… confessions from lifelong internet marketers… Everything we’ve been doing to make our client 6 and 7 figures wasn’t as fulfilling as we thought! We scroll through our social media and we see them on different islands every month, building new houses and offices, and living it up while we’re over here burning ourselves to the ground paying medical bills and struggling to expand. Even though we thought we were ahead of the curve 27 years ago when we killed our 9 to 5 and fired our bosses, and had that work from home vibe way before it was cool, we find ourselves with nothing more that a job… but with 100’s of bosses. Grateful for our clients! But we are ready for more. More freedom, money, travel, vacations, happiness, fitness. And impact. We are ready to help people that really want our help. That’s where this new thing called “faceless marketing” comes in. As professional marketers we’ve been (and still are) spouting off to our clients that they need to get more attention and show themselves on social media. Ya know, posts, reels, podcasts, YouTube videos, Facebook pages, ads… and on and on. Welp. Not according to faceless marketing. We stumbled across this and even before we bought the courses that taught it to us we felt free. So free that we want to share it with anyone that wants to learn because if you like what you hear then you can do exactly what we do and do it too! That’s the way it works. We’re dedicating 2025 and on to a new venture… for all of us! Let’s combine our efforts, our knowledge, and help make each other successful! Faceless marketing has been tempting me for months and we’re finally ready to jump in! Are you ready? What are your goals for 2025? PS - we have 50+ years of combined online marketing experience... ask us anything!

I wanted to give you a handful of tactical learnings I got from one of my mentors after he had tens of thousands of people succeed with communities. The following actions below are statistically proven to increase your chances of winning (we have the data). So this isn’t motivational fluff. Just follow his process (5 min MAX). 1) Don't lurk--->LIKE! Engagement is the first and easiest thing you can do. Making liking posts/comments you like a habit. It also tells the platform how to better serve you. Find a post (or posts) you find valuable - and let the person who wrote it know. It's a free gift you can give to someone else. Everyone here knows it's nice to be appreciated. And it literally takes a tap or a click. (And yes, statistically, people who like stuff succeed on Skool more). 2) Complete your profile & onboarding steps in your community. Make it your own. It’s much cooler once you’ve added your “decor.” And if you don’t know what it’ll be about - that’s fine - I find it’s most commonly: A) a passion (anything you’re interested in) B) pain (some experience you overcame or problem you solved for yourself that you show other people how to) C) Or a profession (something you already get paid to do as an employee but you either sho other people how to do that profession or you do it on the side now for more businesses). Of course, there are many other variations, but that’s a good place to start. And don’t take it too seriously - you can always change your mind! 3) Text/DM 20 people (goal is to get 3 People in - and ideally - get to 10 regulars - this is where things really get fun): “I’m starting a community about XYZ (or that helps people get GOOD without BAD), do you know anybody’s who’s into that?” 4) You can also post to whatever profiles you’ve got on social media that you’re starting a community to help people XYZ. Pro tip: The biggest and most successful groups put their link in bio/video descriptions. Seems to work great. 5) Groups can either be free or paid (or freemium). But I think it’s important to see how getting paid actually works. So I’d recommend putting $1 or whatever through the system. I think once you see how easy it is - and how to works - you’ll be excited to get a stranger to go thru the process too. You can just put up a $1 course which just has a link to your calendar and no videos just to see how it works in a free community - or - you can make your group paid day 1. (Unless you’ve already got traffic I recommend starting free or free + course/service upsells inside). Much easier if you’re new.

Many times, we look at or become a part of a group or community that seems not to understand us. We hope for some sort of guidance because that person or persons have been in our shoes and will understand exactly how we feel. Maybe at some point they understood us and what we are going through. Well, I can tell you for certain, I understand and have been you. Over 26 years ago, I decided I had had enough of corporate life and I wanted to raise my kids my way. I wanted to be there for them as much as I could as they grew up. It was an uphill battle because no one knew or could understand what I was doing. I created the path I was walking on. I had a love for graphic design and knew I could create a business and reach so many more people. So, I did. I became a digital beach bum! Now, there are so many ways you can create your freedom online but Pat and I believe this one will be the most fun! You get to create a membership/tribe/community around your passion. It's so much easier to be a part of a community that understands what you do, what you stand for, and wants to learn from you. This is why we created OUR tribe. We are beach-loving, flip-flop-wearing, digital beach bums wanting to help guide others in the vast sea of the internet. 26+ years of trial and error that we plan to share. Let's go!