High-quality, eye-catching product imagery and videos are crucial for driving conversions on the Amazon platform. Ensure your main product image adheres to Amazon's strict guidelines, showcasing the item from multiple angles in a clean, well-lit environment. Supplement the main image with additional photographs highlighting key features and use cases. Consider creating short, informative product videos to further educate and engage potential customers. Optimize all visual content for mobile viewing, as the majority of Amazon traffic comes from smartphones. Investing time and resources into polishing your product visuals can significantly improve click-through and conversion rates.