If They Have to Think… You’ve Already Lost Them
When someone lands on your listing, they’re not reading everything.
They’re just trying to figure out, quickly:
“Is this for me?”
“Do I get what this does?”
If they have to slow down and think about it, they usually just leave.
It’s not that your product is bad. It just wasn’t clear fast enough.
The best listings aren’t the most detailed. They’re the easiest to understand right away.
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Michael Elliott
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If They Have to Think… You’ve Already Lost Them
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