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The reason selling feels gross (and the fix that actually works)
Can I get on my soapbox for a minute? Most of us were taught that selling = convincing. So we write our posts like we're building a case. We stack the features (it's worth $$$$!). We add the urgency. We throw in a bonus (or two) and hope that tips it. And then... we feel a little weird afterward. And still don't have the conversions. 🤷‍♀️ 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴: Convincing someone to buy something they're not ready for is exhausting – for you AND for them. But reminding someone that the thing they already want exists – that feels completely different. (The shift is small. The result isn't.) Instead of "here's why you should buy this" – try writing from the angle of "here's what becomes possible when this problem is solved." Describe the after. Not the features. The feeling and emotions and beautiful visual description of the after. Because nobody buys a course or program or membership just because they really want to sit and go through a course. They buy the version of themselves who they hope will be at the end of it. Share the after, and then let the features be the proof. Ok. Stepping down from my soapbox 😜
The reason selling feels gross (and the fix that actually works)
Before you build anything new – do this first.
Most of us are sitting on waaaaay more revenue than we realize. We just keep building new things instead of finishing the things we started. So here's a quick audit to see if you're already sitting on a goldmine: (Takes about 20 mins, and AI can definitely help - just brain dump Step 1 into Claude or ChatGPT and then ask it to help you work through Steps 2 and 3.) Step 1: List everything you've already created. Courses, templates, frameworks, workshops, PDFs, email sequences, training videos. ALL of it. Even the stuff you forgot about. Step 2: Ask yourself – is this actually solving a problem people will pay for? Not "do people like it." Do people NEED it badly enough to hand over money for it. Step 3: Look for patterns. What do people ask you about repeatedly? What do you explain so often you could do it in your sleep? That's your next offer hiding in plain sight. Step 4: Pick ONE thing to repackage, relaunch, or finally actually sell. What's one thing you already have that you could do more with? Drop it below – I'll give you a quick thought on it. (P.S. Premium Members! If you want to take this further, check out this workshop in the classroom!)
Before you build anything new – do this first.
Thankyou for being so clear
Olivia your Tier Strategy and offers lesson is so clear and just what I needed! Ive been going around in circles for weeks trying to decide how to monetise my Skool and your explanation makes a lot of sense.
Upcoming summit - AI Exposed with Monica Froese
Just a heads up! If you're looking to dig deeper into AI, I'm speaking at a pretty awesome summit coming up June 1-5. I'm excited for this summit because the main focus isn't just on prompts or theory – people are sharing their actual tools and workflows running in the background. It's actually pretty cool and something I can totally geek out over 😜 (I'm talking about The Shiny Squirrel Wrangler, so if you want a BTS peek at my workflow, check it out!) Here's the link to Monica's Skool community, where the summit is being held. And if you're interested, the All-Access Pass is only $29 until June 1. 👉 https://www.skool.com/empowered-ai-collective/about?ref=9488c05711954f9ba7bd719cc4432143
Upcoming summit - AI Exposed with Monica Froese
Major Milestone
I just wanted to share that I successfully set up my very first freebie/opt in for my business. Long time coming! 🙂 You can check it out here: https://l.bttr.to/bQwxP Thanks in advance ❤️!
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