💙 Help Skool Help YOU! (Re: Growth Boost) · Éva's Official Skool Blog

💙 Help Skool Help YOU! (Re: Growth Boost)

If you're a Skool group owner who sends traffic to your Skool about page and/or you want more members to find your group, this new program could be really important to know about.

On Tuesday, Skool announced this new program: the Growth Boost. Video 1 shared at the bottom of this post explains it in more detail, but here's the summary along with some helpful resources. ⬇️

➡️ THE FULL SCOOP ABOUT GROWTH BOOST:

Skool is now sending paid ad traffic to Skool groups, both directly to groups and to the Discovery.
If Skool gets you paid members from the Skool Network, you will pay a 30% commission much like paying an affiliate. If it's a one-time payment, you will pay once. (for classroom and/or membership purchases) If it's a recurring membership, it will be recurring.
If they don't get you paid members, you will not pay anything for the ads running to your Skool.
Attribution is on a group-by-group basis, so if you own multiple groups, the source can be different for the same member in different groups.
This is likely to massively increase the number of Skool users over time because they're diverting ad spend from getting new Skool group owners, to getting new members for existing Skool groups.
As it is currently designed, the Skool network includes visitors who find you from the Discovery, from Skool ads, from the recommended groups side bar in Hobby groups, and from visiting your profile.
More info about traffic sources here >> https://help.skool.com/article/226-traffic-sources
💖 Full Disclosure: I personally was initially less than thrilled that profile visits are included in this mix because these are typically the result of making connections in Skool. I believe the Skool Network OVERALL will grow so much, however, that this will only be for everyone's benefit and that there would be more friends to connect with on Skool. I believe that the math works out here overall.

➡️ WHEN YOU WILL *NOT* BE CHARGED FOR GROWTH BOOST MEMBERS:

You can completely opt out of this program in Group Settings > Discovery > Turn off the toggle for Growth Boost. (Note: If you opt out, you'll see some warnings about getting knocked down in the Discovery and a reduction in traffic sent to you by Skool.)
If you stay opted into the program, then the 30% commission would only start on or after June 16 and only applies to members who come via the Skool Network.
Members who click a link in comments, DMs, or on posts will NOT be part of the Skool Network (they are then Direct links). Example: Let's say you click a link in a Skool Classifieds advertisement. That would be a Direct link and NOT part of the Skool Network.
Members who come to Skool directly through your Skool link from YouTube, LinkedIn, Facebook, and other channels will NOT be part of the Skool Network (they are attributed accordingly to those sources).
Members who come to your Skool from an affiliate link will NOT be part of the Skool Network (they are attributed to the affiliate). Related: This means it's impossible to pay BOTH Skool AND an affiliate for the same transaction. It's one or the other, or of course no commission at all when you bring traffic directly to your own group.

➡️ WHAT IS NOW EXTRA IMPORTANT:

Basically: Help Skool Help YOU.
Clear cover image.
Clear about page.
Clear description.
CLEAR CLEAR CLEAR --> Who is your group for? What will happen in your group? What are your proof/testimonials? ETC.
The more clear you are, the easier it is for "cold traffic" to know whether they're interested in joining your community.

HELP #1 FOR YOUR ABOUT PAGE

➡️ THE NOMAD FRAMEWORK

(Find this on the second video shared here around 17:17, shared from Kirby)

What to include on your about page:

N / Niche -- who are you serving in the Skool?
O / Outcome -- what can they can expect?
M / Mechanism -- how do you help them?
A / Authority/Proof -- your testimonials, experience, certifications, etc.
D / Deliverables -- what do they GET in your Skool?

HELP #2 FOR YOUR ABOUT PAGE

➡️ WHAT MAKES A GOOD ABOUT PAGE?

(Find this topic detailed on the third video shared here around 9:21)

HELP #3 FOR YOUR WHOLE GROUP

➡️ SPIFF UP MY SKOOL!

Right here in this group next week, members will find the free "Spiff Up My Skool" 7-day challenge waiting for you in the classroom. Mark your calendar for MONDAY. That's the day it will go live!

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Thoughts on this so far?! What do you think about the Growth Boost?

🙂 Going to keep Growth Boost on

🫠 Going to turn it off

😅 Not sure just yet if I'll use Growth Boost. I'd like to overthink this for a little while first (or at least consider it for a bit, if not overthinking!)

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